On this episode, I got the chance to talk to a fellow journalist, Leanna Johnson who is an investigative journalist and radio host. She uses her business to promote entrepreneurs and help them tell their story. Find her on twitter @LeannaLost or her website lostlass.com
Today’s episode features Matt Gottesman from TREP Media Group. Matt is an expert when it comes to creating media and engaged communities. Matt talks about how you can stand out when you’re specializing in media and content.
“If you focus too hard on the end result, you are not as flexible for pivoting in the process. All you need to have is a vision of the end. The rest of the details are revealed to you while you are building.”
You can find Matt on Instagram and Twitter at HDF Magazine or you can reach him at email@example.com If you enjoyed this interview, please leave us a review on ITunes and let us know what you learned. Enjoy this episode with Matt Gottesman.
In this interview, we discuss education, entrepreneurship, and what the younger generation of entrepreneurs need to know. Emad preaches that entrepreneurship is not about you. If you make it about you there will be a limited amount of things you can accomplish.
Kim Ades, the Founder and President of Frame of Mind Coaching, joined TREPX Podcast host Micky Deming to talk about mindset, journaling and getting ahead in business. Kim coaches executives and leading entrepreneurs to become emotionally resilient. ”Coaching, up until recently, has been highly focused on helping people take actions in order to reach their goals. It wasn’t really focused on emotional resilience,” says Ades. Ades described emotional resilience as “the ability to bounce back from adversity with speed and agility to leverage the adversity.”
During our entrepreneurial journey, and discovering how to grow a business that’s bigger than just ourselves, we often try to forget adversity rather than utilizing it to move forward at a greater pace. Ades talked about the false concept of “balance,” and posed the question “do we really want balance?” She says that balance isn’t what we actually want. “What we are after is engagement. We are after passion. We are after being turned on. We are after being fully engaged and present. That’s a little bit different from balance.”
Ades says that the adversity we’ve gone through holds us back. “People have experienced things in the past and they carry those experiences to the present, and those past experiences will debilitate them. (Past experiences) will hold them back.”
As entrepreneurs trying to move forward in our businesses, we try to plan ahead and think of where we want to be in 5, 10, or 20 years. But what about the present? “I would say that the single most important starting point is to take stock of where you are right now,” says Ades. “Taking an assessment of where you are right here, right now with all kinds of areas in your life is super important,” continued Ades.
It’s amazing that we can go through life without stopping to think where we are in relation to where we want to be, but this zombie like thought process of going through the motions without understanding who and where we are is far too common. “People live unconsciously. Like they are walking, but they’re like zombies. Right? They are not going anywhere in particular. You know, they get up, they go to work, they come home, they watch TV, they go to bed, they get up, they go to work, they watch TV. You know, it’s the same life over and over and over again, and it’s the person who is determined to have a little bit more, to really kind of milk their lives that take a moment to say hold on a minute here — this lifestyle of mine, this way of living, isn’t enough for me. It’s not all that I want. I want more.” Only by taking an honest look at where you are can you fully comprehend what you need to get to where you want to be.
Listen at 17:30 for Kim’s powerful journaling exercise. Kim offers to personally review your results, but you have to listen and do the exercise first! Check out more insight and tips from Kim Ades at Frameofmindcoaching.com and contact her at Kim@frameofmindcoashing.com.
Stories are how we learn about history, people, and even businesses. Poorly told stories are forgettable and hard to connect with, but we rarely think about investing in the stories we tell as entrepreneurs. When we don’t clearly communicate our company’s brand and message, we miss huge opportunities. Even a simple networking introduction can turn into thousands of dollars of business and long-lasting business relationships.
In TREPX Podcast Episode 66, host Micky Deming talks to The Campfire Effect Founder Chris Smith. “We teach entrepreneurs and their teams how to tell their story in a really powerful way so they can do three things,” says Chris. According to Chris, those three things are:
Get More Clients
Build a Stronger Culture
Make More of an Impact
Could something as simple as a story really bring in more clients, help internally with culture, and assist the business in making a bigger impact? Absolutely, but it doesn’t come to each of us naturally. “Very rarely do entrepreneurs invest in knowing how to tell their story more powerfully, and it’s the one thing they have to do every single day for the rest of their life,” says Chris. We have many opportunities to explain what we do for a living, but it’s rare for us entrepreneurs to work to perfect our response to this question.
When looking at perfecting something, like our story, we need a goal first. “The goal of storytelling is to be able to tell your story in a way that is so clear and so powerful that the person you told your story to can immediately go and re-share and re-tell it to someone else,” says Chris. Making a story easy to connect with and easy to share increases the impact of the story, making it a force that can drive growth for your business.
As we all know, stories are powerful…when they are used appropriately and given the proper time and care when crafted. Smith believes that there are five forces of entrepreneurial storytelling.
Who You Are: “First, you have to tell people a little about who you are. You don’t have to give them your life’s narrative or your life history, but like for me, for example, I tell people ‘Hey, I’m a fifth generation native of Arizona. My family came to Arizona in 1877. I grew up in a ranching/rodeo family. I have a really deep connection to my roots. I was fascinated with storytelling as a small child, growing up around cowboy storytellers. You know, my wife is my hero; she’s always believed in me and my four kids are my best friends. Right? That’s a little bit about who I am.’”
What You Do: “You’ve got to tell people what you do,” says Chris, who also says that this is where most people go wrong and that your explanation has to pass four filters. “It should be clear. It should be succinct. It should be thought-provoking and most importantly it should deliver a benefit.”
Why You Do It: Why we do what we do can differentiate us from the competition. “If I’m talking to a prospective client and another consultant that’s talking to a prospective client that does something similar to me, all things being equal, it’s whoever that person has the strongest connection to their “why” is who they’re going to do business with,” says Chris. Were you put on this earth to do what you do? Or, maybe you struggled with the pain that you are now solving with your business. This is important information that will help you build a relationship and trust with clients. “That’s why I do this. It’s because I’m tired of seeing entrepreneurs who are so much more powerful than their story that they tell people,” says Chris.
How You Do It: Chris Smith says the fourth force of storytelling for entrepreneurs is the most misunderstood of all. “How we actually get the result for most of us is pretty unique, but because we don’t brand it, we don’t know how to articulate the ‘how,’” says Chris. He recommends branding your process and finding simple ways to explain it to prospective customers.
Social Proof: Testimonials are powerful, which is why we see them on nearly every website trying to sell a product or service.
Do you have a success story you could share in person? If possible, use examples of how your product or service helped someone similar to the person or company you’re marketing or speaking to. By showing them the success of others, they can clearly see how you can help them similarly.
Looking to harness the power of your story? Listen to the full episode and visit CampfireEffect.com/success. For more great TREPX Podcast episodes, visit TREPXGroup.com/podcasts.
Our Favorite Quotes from Chris Smith in TREPX Podcast Episode 66
“A lack of clarity promotes a lack of accountability”
“The word “brand” in branding has been so ubiquitously used and it means so many different things to so many different people that the term brand has really lost a lot of its meaning and it’s watered down.”
“Growth is found in your roots.”
“I believe that so many entrepreneurs are more powerful than the story they are telling.”
“When we talk about “brand”, your brand is what you stand for. It’s the soul of who you are.”
“So our brand drives culture. Our brand drives sales. Our brand drives the customer experience.”
About Chris Smith: What do you want to be known for? This question is one of great importance to Chris Smith. Each day, he asks entrepreneurs and businesses of all sizes this question to help them rethink their approach to cultivating life-changing stories within their businesses.
Chris describes himself as a “cowboy, entrepreneur, speaker, brand expert, story strategist, husband and most importantly, a dad.” To discover more of what Chris has to say and how to refine your messaging and story, visit TheCampireEffect.com
Jim Palmer is a marketing and business building expert and host of Newsletter Guru TV and Stick Like Glue Radio. He is known internationally as ‘The Newsletter Guru’- the go-to resource for maximizing the profitability of customer relationships.
“Every entrepreneur needs to be working with a coach and be in a mastermind group. When you think you have all the answers or you think you know the plan is when you either are not doing well or your growth is being stunted because you don’t know what you don’t know. When you work with a master mind or a coach they can point out something obvious that you can’t see because you are far too close to your business.”
Jim is an expert when it comes to newsletters and entrepreneurship. His home page is http://www.getjimpalmer.com/ the website for his newsletter is http://www.nohasslenewsletters.com/ if you are interested in coaching a mastermind group, visit http://www.dreambizcoaching.com/index.html
Entrepreneur and coach Alex Charfen has dedicated his life to answering the question, “how do you make business grow? For the past two decades, Alex has created and curated proven business philosophies, models and strategies geared specifically to entrepreneurs.
In grade school, Alex was labeled as developmentally and didn’t feel like he belonged anywhere. Let’s face it, as entrepreneurs, we all have been labeled as different somewhere along our journey.
In his adult life, Alex has found success and a place where he belongs. “We learn nothing standing still and we accomplish nothing standing alone.” Alex encourages entrepreneurs to work together as a team. “Learn the secret that every great entrepreneur in history has learned. Build a team or join a team, and do it fast.” He is an expert when it comes to understanding your entrepreneurial personality type, and his emotional and intriguing interview with host Micky Deming will leave you with many takeaways.
To hear more from Alex, check out his podcast The Evolutionaries or find him on twitter @AlexCharfen
Michelle has one bottom line for all of her clients. Measurable results. She does not teach the “one size fits all” approach to marketing.
Michelle L Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries. Now she shows business owners how to stop being the best-kept secret around and instead become a sold-out success. Combining her proven business-building skill set with her ninja marketing skills, Michelle shows entrepreneurs, solopreneurs and small business owners how to build a steady stream of clients and profits for their business.
“Getting to the point where you don’t have to work with bad clients will almost always require you to work with bad clients as a learning experience. You have to be able to focus on what is right for right now because the clients you have now might not be what you want to have in 5 years.”
This is a great episode with the marketing expert Michelle Evans. To see more of Michelle, visit her website http://michellelevans.com/ or find her on twitter @michellelevan
Lee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte as a new kind of communications firm designed to work with good people, doing good work for good companies by providing the best results and service in the business. So far so good. This is not her first rodeo, and she’s learned a lot along the way that she shares with others in the hopes that everyone can reduce drama and conflict in the workplace and create careers that matter.
“Growing a team starts with knowing who you are, what your strengths are, and knowing where to spend your time. The first person we paid was our accountant because my time wasn’t best used in accounting and that was the best investment I have ever made.” –Lee Caraher
After the crash of 2008, Lee realized that when an economic shift happens, you have to look at your business model and make sure that it will still be relevant on the other side of recovery. This led her to hiring millennials and eventually writing a book on Millennials and being known as “the millennial whisperer”.
Lee’s book Millennials & Management: The Essential Guide to Making It Work at Work http://www.leecaraher.com/books/
See more of what lee is doing at http://www.leecaraher.com/ or find her on twitter @LeeCaraher
Another great episode with Russ Perry from Design Pickle. In this episode, we talk about the misconceptions in priority, growing pains in a company, and content creation.
“I believed that everything that came into my head should be captured and put into action, and that led to a path of a lot of nonsensical projects that really didn’t matter.” This is one of many quotes from this episode that really stuck with me.
In one year Russ grew his company to have $80,000 in monthly revenue, and a lot of awesome new content will be added to his website soon. http://designpickle.com/
I hope you enjoy this episode as much as I did and took away some of Russ’s wisdom. You can follow Russ on twitter and Instagram @russperry
Jessica is the founder and CEO of her business Interview Connections which connects entrepreneurs and those who want to be interviewed to podcast hosts.
Most entrepreneurs will hire a virtual assistant to book a guest spot on other podcasts. That is now an unnecessary step because Jessica has made great system that will find podcasts in your niche for you to be featured on.
“Podcasts are one of the best ways to learn. My number one recommendation for knowing what podcast to listen to is to find a podcast that you thing has a great interviewer.”
Jessica is an absolute expert in everything in the realm of podcasting. To find out more you can visit her website http://www.interviewconnections.com/ or find out what she has to offer at http://www.jessicarhodes.biz/micky/
For his entire life Dr. Herman SJR soaked up every bit of knowledge that came his way, and now he is on a mission to inform entrepreneurs on how to reprogram their minds.
“The first thing you have to do is see that you have a problem. Without realizing your problem you will not improve no matter what you do.”
Herman informs us on how destructive fear can be to an entrepreneur, how knowing your mind can translate into success, and what keeps us from following through on ventures we were previously ecstatic about starting.
This episode is excellent for an entrepreneur who is stuck in a rut or for someone who simply needs a new outlook on what they do.
Micky interviews two time entrepreneur Gray Mackenzie. They discuss entrepreneurial growing pains and the importance on building a game plan for your business.
“I would recommend to start by defining who your target audience is. People often target the person writing the check but that is not the person that usually finds you.”
This is an excellent interview for everyone who wants to know more about inbound marketing and the mindset of running two businesses at the same time.
To find out more about Gray and what he is doing, look for him on twitter
@sgraymackenzie or on his website http://www.guavabox.com/
Ilan Nass came from an entrepreneurial family and has made it in the world of digital marketing. He tried his hand in finances but that all ended in the crash of 2008.
“People who do not know their own data will have a very difficult time growing in any meaningful way because they will not know where their holes are. Once you know your data you can grow. And there is nothing better for growth than having a good competitor because that will force you to either be better or fall off.”
Ilan reminds us that we should put a lot of thought into who you are and what you stand for as a company. Because no matter how good your product is you will not be able to sell it if you do not market your product or market your company.
After building and selling an agency in 12 years, Jason finds his niche market and is now looking to be the #1 resource in the world for agency owners.
“I am putting together all the information I wish someone had told me. There are so many landmines you could fall into and my goal is to try to show people how to avoid them.”
Jason gives great advice on how to find your price, what it tells you about your product, and where people go wrong when adding clients.
This episode offers a lot of helpful content for agency owners, entrepreneurs, and anybody in need of clarity.
Learn about how Jason Swenk can help you at http://jasonswenk.com/ or follow him on twitter @jswenk
After enduring the most boring presentation of his life, Kenny Nguyen got the idea to start The Big Fish Experience.
The goal of The Big Fish Experience is to end all boring, dull, and slow presentations.
Whether you are a maid of honor about to give a speech or a business man giving the most important pitch of his life, Kenny is set out to help people like you deliver an excellent presentation.
“I view speaking as an investment, and the best investment is yourself. There is alwaystomorrow to make money, but meeting the right people can change your life.”
Kenny is a firm believer in the idea that if you help yourself, your business will likely improve as a result.
This is a great episode and I hope it starts you on your path to improving your presentations.
Click this link to check out “The Big Fish Experience” book Kenny co-authored http://www.amazon.com/The-Big-Fish-Experience-Presentations/dp/0071834923
As a business owner, there is nothing better than people spreading the word in a positive way about what you do.
The good news according to Peter Shankman is, to achieve this all you need to do is “be one step above crap.”
Shankman is an expert in providing a valuable, helpful customer experience as a business. This is exactly what he did to grow Help a Reporter Out into an email list of hundreds of thousands of people with a 79 percent open rate.
His secret has always been to be a good, helpful human to the people he interacts with. He believes businesses can do the same by being honest, genuine and truly caring about the people they serve.
And when you do that, your business can stand out and skyrocket to the next level.
This month, Frank Lunn celebrated his 20th year in business. His long journey has taken him through almost everything, which includes founding Kahuna Accounting in 2012.
But Frank is not an accountant. He’s not even what you’d call a “numbers person.” He is an entrepreneur, and in his entrepreneurial journey he realized how incredibly important it is to have an understanding of your finances.
In this interview Frank talks about what he learned along the way and how a business can scale when they know how to keep score.
We also talk about leadership and the power in embracing ignorance.
If you are not a numbers person yourself, and feel weak in the area of accounting and finance, you’ll find a lot of value in this interview.
And if you want to learn more about how to streamline your accounting, you can head to Kahunaaccounting.com
The stress of entrepreneurship can be heavy. You grind, work hard and at times you feel completely overwhelmed.
Suresh Thakoor knows the feeling. But he also knows we have the ability to control our thoughts, and be intentional enough to work on what matters.
Too often we end up drifting into lives that take us to a place where we end up miserable.
Suresh is the founder of Blisshacker and Ananda. Both of those companies strive to help others find clarity. Clarity is when you know what you want and create a path to get there.
Clarity allows you to make the most of your time and effort.
Clarity allows you to work on what you care about.
Clarity allows you to effectively lead a team.
And clarity allows your marketing message to connect because you know what it is and who it is for.
This interview is all about clarity and how Suresh found it in his own life and how other entrepreneurs can find it in theirs.
And once you are clear about who you are and what you want, you can create a path to Bliss!
This episode dives into the topic of public speaking but is applicable for anyone. We are all performers, Port says, because we have to deliver when we are on display.
This interview covers the topic of fear and anxiety surrounding public speaking and what the root of it really is.
Port says the reason we find speaking publicly difficult is because we are too self-absorbed. The more you focus on your audience and what you are saying, the more your anxiety goes down.
The other reason for fear is about criticism. What will people think?
Port says to deal with this by understanding first of all that if you are doing anything worth doing you will have critics.
He also urges people to allow their idea to be bigger than their need for approval.
He also gives practical tips on how to dominate when the spotlight is on you. You’ll definitely want to stick around til the end because Port shares with Luchies some specifics on exactly what to do as he prepares for the Ted X talk.
This interview has a lot to offer and is one of my favorites we’ve done.
What happens when you arrive at a destination you are seeking then find out you are still not all that satisfied.
For Mike Michalowicz, it caused him to do a lot of thinking and the realization he needed a new framework on viewing his life and business.
In this interview, he says profit is a habit not a destination. Since hitting rock bottom, he has now written 3 books and become an expert in the world of entrepreneurship, teaching concepts based around his “Profit First Formula.”
This interview goes through his story and his methodology in how to view financial information as a business owner.
See more from Mike at www.mikemichalowicz.com
How important is capital? Well, think about it like this. Every business that fails, fails because it runs out of capital.
If you are serious about your business and committing to it, capital is the lifeblood of your business.
Ty Crandall, owner of Credit Suite, is an expert in the world of business finances and credit. He says businesses fail because they are poorly managed and they aren’t able to access capital when they need it.
Crandall also points out how it doesn’t work to wait until the last minute to seek capital, but to have a reserve built up for finding opportunities.
It’s getting harder than ever for entrepreneurs to access capital, but Crandall points out, if you take the right steps, there is money out there.
If you want to learn more about business funding and credit, check out Ty’s insane amount of valuable content at www.creditsuite.com/ein
Hundreds of millions of people use LinkedIn, but what’s the big deal? People just post their work history in aimless efforts to get a job, right?
The value of LinkedIn extends far beyond job searches. It’s an extremely valuable tool for entrepreneurs, marketers, salesmen, brand representatives, working professionals, and more.
Micky Deming and Michael Luchies are two who have both benefited greatly from using online to connect with and recruit new customers. Both Micky and Michael had profiles years before ever realizing the value that could come from it.
For Micky, LinkedIn was where he went to find trends among his target market and to start relationships that turned into partnerships and new customers. He was looking for a niche, and that turned out to be small law firms. As a provider of cloud accounting services (Kahuna Accounting), Micky used LinkedIn to locate these potential clients, and also find out what they had in common. When discovering that several of his current customers used the same practice management software, he saw an opportunity to connect and build a relationship with that company, which he did successfully on LinkedIn.
For Michael, LinkedIn was a way to get his articles out to his network and create a larger one. He used their publishing platform to generate incoming leads and more than double his network in less than six months.
As promised in the episode, here’s the download for 10 Reasons Your LinkedIn Profile Sucks, written by Michael Luchies. It’s a free resource we created to help you see where your profile can be improved and we’ll help you correct it.
Do you already know what’s wrong with your LinkedIn profile and ready to do something about it? Start making the most out of your personal LinkedIn profile today by signing up for the TREPX Group quickSURF XPERT Essentials Guide to LinkedIn for only $40. You’ll also receive additional free bonus content from Michael Luchies, an invitation to the private LinkedIn Members Group, exclusive TREPX Group opportunities, and more.
When a Google algorithm change completely diminished Dave Schneider’s business, he had to ask a question. What’s next?
So he looked at his own experience and realized his secret weapon in building his business was the ability to expand his network by reaching out to influencers.
He realized this is something that could be automated and enhanced, so he got to work and built a new business, Ninja Outreach.
Now Ninja Outreach is a trusted tool for marketers and entrepreneurs, and Dave is continuing to grow it.
In this interview Dave talks about some of the ways entrepreneurs can reach out and grow their network. He also shares his story of building the new company.
You can learn more about Dave and Ninja Outreach at
Sometimes entrepreneurship is the sexy thing. We talk about it like being one of the cool kids in the band.
We need entrepreneurs, but not because it’s cool or fun. We need entrepreneurs because they are the ones who make meaningful change. Entrepreneurs are the ones who solve problems that make our world better.
Marc Coppola is passionate about seeing more entrepreneurs do these things. And he believes it happens by learning how to think big without limiting yourself.
In fact, Marc has created an “Impossible List” of his items that he plans on completing before the end of his life.
Are you an entrepreneurial superhero? Are you hoping to create a massive impact?
If so, you’ll love this interview with Marc.
Andreea Ayers has built multiple e-commerce businesses and her secret doesn’t involve any secret formula.
“I was relentless,” Ayers says about her journey in customer acquisition.
For example, when she launched a T-shirt business she emailed 3,000 yoga studios and asked if they’d put the shirts in their studios.
Enough said yes and she built some traction to eventually grow it into a massively profitable business.
Now she helps other entrepreneurs do the same.
In this interview, you’ll learn about getting over the fear of selling, how success comes in taking action and how to believe in your product enough to be relentless.
In a small business, it’s tempting to reduce the business down to two sides. First is creating a product or delivering a service. Second is selling the product or service.
This misses a key element that should envelop all activity in the business: Customer Experience.
Justin MacDonald is the Manager of Customer Experience at Infusionsoft and this interview is a deep dive into the subject. He shares the key pillars of a successful customer experience approach and ways it has worked for big and small companies.
Most importantly, we talk about how customer experience can be a game-changer for businesses. In a world where there is so much noise and distraction and competition, it’s the relationships and experiences that can set us apart.
As entrepreneurs, it’s not enough to have a product or service that works. You have to create a WOW experience.
Listen to this interview to learn how.
Trivinia Barber has lived on both sides of the work of being a virtual assistant. She has been a Virtual Assistant, and now she’s been an entrepreneur with her own company.
Seeing both sides of that coin, she has seen a lot and understands the tremendous power in prioritizing tasks. For Trivinia and her business, Priority VA, the concept of delegation is not about getting mundane tasks off your plate.
Delegating is about making big things happen. That’s because in order to successfully work with Priority VA, the first thing an entrepreneur needs to do is assess their usage of time.
Truthfully, most entrepreneurs are spending a lot of time on things that don’t really matter rather than the big drivers in the business.
Whether you are considering working with a VA or not, this interview is packed with value because of the lessons learned in delegating, prioritizing and decision-making.
Michele Spiezia didn’t know what would happen when she left her comfortable job to commit to helping her husband Francesco launch a cinematography business, Films by Francesco.
The business started slowly and the couple took any business they could get. But eventually they made a shift to commit to being a premiere offering, raising their prices and increasing their expectations.
The move paid off in a big way, and with a lot of creativity and connecting to the right people, Michele and Francesco eventually started shooting for many of the top celebrity weddings like LeBron James, Chelsea Clinton and Matt Damon.
Now Michele is working to gain traction with BeSpoke – an app for creatives to curate and collaborate with content. “It’s where ideas begin,” Michele says of the new app, and it’s a beautiful way for creative teams to work together and collect ideas visually.
This interview is packed with entrepreneurial lessons, especially related to what it takes to increase demand and commit to quality and detail no matter what.
If you have a great product or service, you’ll have a great business right?
Actually that’s wrong. Without customers, without buyers, without clients there is no business.
Businesses fail because they fail to get proper traction in the marketplace. Gabriel Weinberg knows this. He has grown the search engine DuckDuckgo into a major player, and after that he interviewed some of the top marketing minds to create the book, Traction.
After selling out every copy the created with the self-published book, Weinberg and his co-writer Justin Mares are launching an update version with even more.
In this interview Weinberg goes deep into some of the specific traction methods that work, and some of what he used to get Traction with the book Traction.
If you ever find yourself challenged to find new customers, you should absolutely go out and grab this book at http://tractionbook.com/
Nick Loper talks all about hustle at his website sidehustlenation.com. He knows about it, because it’s the journey he has lived.
After working in the corporate world, Nick began to explore entrepreneurial opportunities on the side, and eventually built such a successful business he was able to leave his full-time job.
Now as an entrepreneur, he helps others find meaning in their work and develop business models that work.
In this interview, Nick talks about being risk-averse and seeking to add value to others as a way to build profitability.
He shares some of his favorite marketing methods for growing a business and some of the mental hurdles that hold back entrepreneurs from reaching their full potential.
As an entrepreneur,nothing is more important than the connections and relationships you build to surround yourself with like-minded people.
Your network helps you with valuable feedback and support in everything you do.
Michelle Ngome discovered the power of building a network when she was in a career transition. Naturally, she was not the most extroverted person, but she put herself out there and found out what can happen just by steadily investing in real relationships.
Whether it’s online or in person (preferably both) your network is one of the most critical pieces to your success and enjoyment as an entrepreneur.
In this episode, Michelle talks about some of the ways you can market yourself and build those valuable connections.
Jen McDonough has lived a life of adventure and challenges. From competing in weightlifting competitions to firefighting to completing an ironman, Jen has learned what it takes to face adversity.
Now, she is helping others to do the same. She coaches entrepreneurs and first responders and those who work in high-stress situations.
This interview is packed with stories from Jen’s experiences and actionable advice on what to do when facing fear and a major challenge.
If you are an entrepreneur and you are ever overwhelmed with indecision or anxiety, you’ll love this interview.
Greg Jenkins built up a successful small business. Then he went to an entrepreneurial machine and worked for Infusionsoft and learned all the things he did wrong in his first attempt.
Things like having systems in place, outsourcing and finding ways to spend more time focusing on his strengths.
Now he is getting a chance to try again. Greg has launched Monkey Pod Marketing to serve small business owners and educate them about the process of marketing strategy and how to build a company to grow bigger than yourself.
Peter Maglathin is the co-founder at hourlynerd.com, connecting businesses with professionals to get on demand support. The business started as a project at Harvard Business School but has now turned into multiple rounds of funding including a backing from Mark Cuban.
In this incredible entrepreneurial interview as Peter shares the many times he and his co-founders were rejected and failed on their way to finding success.
The grit and determination needed to gain momentum was critical on their journey, and Hourly Nerd is just getting started. Peter even shares the stubbornness he and his co-founders had to keep moving forward after so many rejections.
If you are building a business or feeling frustrated with your lack of progress, I think you’ll get a lot from this entertaining conversation.
Zac Johnson has been creating valuable content on the Internet since its early days and has continued to shift and evolve as the landscape has evolved.
Today he has a thriving business and podcast, helping other entrepreneurs refine their content and social strategy. He specializes in content creation for relationship and traffic building.
In this interview, we talk about all kinds of marketing strategy from blogs to podcasts to creating quality over quantity in all forms of content.
If you are an entrepreneur or marketer and are looking for more traction with your content, you’ll want to check out this interview.
Sunny Bonnell and her co-founder Ashleigh Hansberger have lived quite an adventure in rapidly growing their branding company, Motto.
In the last ten years, Motto has expanded from just the two creative entrepreneurs working on projects to a team of 8 working for clients across the country and globally.
They have even made an adventure out of their work, taking a road trip across the U.S. that led to an entirely new home for them and the business.
Above all, Motto stands out because of their commitment to helping businesses and entrepreneurs on a process of self-discovery. Branding is not just about design, Sunny says, it is about bringing out who you are and bringing your core message to life!
This interview with Sunny Bonnell is full of insight about entrepreneurship and marketing in general. Does your brand stand out? Is your message clear? Chances are, sometimes it misses the mark.
This interview will help you understand how to think about your brand and how to bring it out for clear communication.
Jon Butt has seen a lot related to marketing and business growth. In fact, he has been in the business more than 30 years and has seen almost everything!
In the end, for Jon, marketing success comes down to 6 P’s.
Presence, Potential, Permission, Purchase, Preacher and Perpetuate.
He believes in educating and providing high value content to your audience in order to build trust. This trust then turns into loyal customers and raving fans.
This interview is a great primer on all things marketing. If you are looking for an instant-fix, it probably won’t help, but if you want to improve your marketing and sales, you’ll definitely enjoy this episode.
Douglas Hanna has seen a lot in his time as an entrepreneur. As CEO of A Small Orange he led the company to massive growth from 10 employees to 70 all before graduating college.
Now, Hanna is the founder of Help.com, a company he is building to solve an incredibly important element for businesses: Customer Service.
In this interview Hanna shares observations from working in high-growth entrepreneurial environments and how he identified an unmet need in the market with customer service software.
As an entrepreneur it can be easy to look at others and see greatness in them, but miss it in yourself.
But many times what separates the great ones from the average is just a small shift in mindset. This is a lesson Anthony Witt learned as a Division 1 Wrestler. Once he went toe-to-toe with one of the best in the nation, he realized he wasn’t far from being a champion.
This interview provides some deep insight into the mindset that makes up a successful entrepreneur, and some of the practical ways to change and grow.
If you are trying to grow a business, or feel stuck or just need some inspiration you’ll definitely get a lot from this interview.
Aaron Walker has seen his share of ups and downs. And it has been his connection with a community and humility to hear from other perspectives that has helped him keep moving forward through it all.
All of us – especially entrepreneurs – wrestle with those hard questions about our work.
Does this matter?
Will I “make it?”
Unfortunately, sometimes we push so hard after success only to find when we arrive that it’s not what makes us happy or fulfilled.
This interview with Aaron Walker dives into these exact subjects. After learning some of these lessons the hard way, Aaron has found immense value in community and masterminds.
Now he helps other entrepreneurs do the same and provides coaching and connection. He also shared some free resources for the TREPX community that can be found at www.viewfromthetop.com/trepx
John Lee Dumas is the man behind Entrepreneur on Fire, the daily podcast reaching millions of listeners since it burst onto the scene. Even with all the episodes and success, JLD’s fire is still burning strong as he and his team have built a devoted following and have created massive value to their listeners.
Of all the things most impressive about Entrepreneur on Fire’s growth, what stands out the most is their insane consistency. To create a show day after day for years on the way to over 1,000 episodes is an incredible accomplishment.
In this episode, Micky and John Lee Dumas spend about 30 minutes purely on the topic of consistency. As entrepreneurs, consistency can sometimes be hard to find. We start new things but we waver. We get an idea, but we don’t follow through.
To have the consistency to push through day after day, you have to have specific productivity skills and time management. You have to have a team to help you. You have to have the mental makeup to show up even when you don’t feel 100%. Most of all, even when you’re John Lee Dumas, you have to persevere when you are doubting yourself or struggling with anxiety.
This interview covers all those topics and more as John shares the incredible journey of entrepreneur on fire and how they have stayed consistent through 1,000 episodes and counting.
A large percentage of our lives here on earth are spent working.
What story are those hours of work adding up to tell the world?
Bestselling author Pamela Slim asks this question as it relates to the changing work environment in our current day in her latest book, “Body of Work.”
In this interview, Pam talks about the many elements that make up a body of work and what it takes to find meaning and purpose in the work we do.
In finding work that matters you have to look at yourself and find what makes up who you are. Pam talks about roots and ingredients as key factors.
Your roots involve the story that has brought you to where you are. For all of us, we have positives and negatives in our roots, but it’s important to own all of it because it makes us who we are.
The more self-aware we are, the more we can be honest with ourselves about the best ways we can serve the world.
Ingredients involve our unique skills to solve problems. It’s not just about what you are passionate about, contrary to what many may tell you that leads you to finding purpose in work. We are also wired for mastery, and to become skilled in a craft.
This involves understanding our ingredients and magnifying our strengths.
Every entrepreneur should be deliberate about making an impact and being intentional with their time. This interview will help you understand what you need to do to make sure that happens.
EnTREPreneur Tom Schwab on why inbound marketing is so important to your business and tells you why and how to get customer by appearing on a podcast as a guest.
Jamie Shulman is a tech entrepreneur who has quickly gained momentum and a strong following with HubDoc, a bookkeeping automation tool.
In this episode Jamie talks about his story that lead to HubDoc, from practicing as a lawyer to starting multiple businesses.
As HubDoc has grown, Jamie has created a ton of value through partnerships with accountants and other software add-ons. HubDoc is committed to “World Class Customer Service” and providing genuine value to everyone they work with.
If you are working a business, trying to gain momentum, you’ll gain a lot hearing from Jamie.
Do you struggle with self-doubt? Fear? Being overly distracted?
The biggest battle for entrepreneurs is often the battle of winning in their own mind.
Overcoming fear, fighting against resistance and adversity, maintaining focus in a cluttered world…the list of mental challenges goes on and on.
Most of the time, it’s the entrepreneurs who can mentally understand who they are and what they want who end up finding the greatest success. Sir John Hargrave is passionate about this exact subject, and has written a book called, “Mind Hacking.”
In this interview John shares how entrepreneurs can re-program their minds and take control of their thoughts. He goes in-depth in to the practical applications and how this works for entrepreneurs.
You’ll definitely want to take a lot of notes, as this interview could be a complete game changer for your business and life.
Josh Schukman is on a mission. The founder of Socialchangeneration.com is determined to help entrepreneurs who are passionate about social causes have a great path to success.
In this interview, Josh shares how he defines a social entrepreneur and why every business should have a greater story to tell and a big WHY in everything they do.
If you are a business owner that sometimes get lost in the day to day and forgets the why behind what you do, you’ll definitely enjoy this interview.
In this episode Micky talks about the 5 most commonly mentioned mental X Factors entrepreneurs have mentioned in the first 20 episodes of the TREPX Podcast.
One of the biggest challenges in growing and scaling a business is overcoming the mental obstacles that hold us back.
In the first 20 episodes, the interviews focused a lot on 5 major mindset elements in entrepreneurship.
- Not Comparing to Others
- Overcoming Fear
- Don’t Be a Hero
- Learning and Growing
After 20 episodes of the TREPX podcast, host Micky Deming takes a step back in this episode and reviews some of the most commonly mentioned ideas in the interviews.
The TREPX Podcast is a podcast to help entrepreneurs accelerate and grow their businesses, so of course these episodes have covered a lot in marketing and business development.
In this episode, Micky talks through the top 5 Marketing X Factors mentioned in the first 20 episodes including
- Know Your Objective
- Know Your Customer
- Make Genuine Connections
- Invest in a Cumulative Effort
- Do Things that Don’t Scale
As the Chief Evangelist at Xero, Saul Colt’s mission is to connect with people and create memorable experiences. He speaks across the country and has built a reputation as an innovative marketer and growth hacker.
In this interview Saul compares his marketing strategy to the game Risk, in that you have to focus on one area at a time, own it and then make a short jump to the next.
In focusing on the user, business owners can make a real impact and build lasting relationships, instead of simply blending in like everybody else. Saul is a master at creating experiences and connections so that a brand or message will be memorable. There is a lot entrepreneurs can learn from his approach to marketing.
Russ Perry found himself suddenly looking for work and looking for answers less than a year ago when his business shut down. Using decision-making filters and asking some hard questions, he eventually started Design Pickle – a graphic design business.
Since getting it started in January, Design Pickle has rapidly grown to more than 150 clients. In this episode we talk about the challenges in getting the business off the ground, doing things that don’t scale, and lessons learned from past experience.
In this episode, website optimization expert Alex Harris shares about his journey from working for a large, growing company into entrepreneurship.
For Alex, he had to make a mental shift when starting his own business, and had a breakthrough as he discovered the power in incremental, consistent progress.
Now, Alex has a successful business helping business owners create and optimize websites for results. Too many website, he says, focus on being “pretty” rather than on working for the business.
This episode dives into some quick adjustments entrepreneurs can make right away to get more impact from their website.
Krista Neher is the founder of Bootcamp Digital and one of the best social media experts around. In this episode, Krista shares her journey into entrepreneurship and how she transitioned from Proctor and Gamble into becoming one of the leading social media strategists in the country.
Krista also gets into specific tactics that entrepreneurs can use immediately to make a difference in their business, and the common mistakes where most go wrong.
In this episode, Josh Brown talks about the challenges he has faced in building his own law practice, and some of the unique ways he has worked to stand out.
Josh is one of the top authorities on Franchise Law, and has built a national presence through podcasting, content marketing and building connections.
Josh is a true entrepreneur and this interview uncovers some of his challenges in starting and how he has learned to build systems, delegate and overcome fear to build something that is now thriving and built for the long term.
In this interview Micky talks to Jack Zerby about his time at Vimeo, his successful startups and a near-acquisition from Facebook.
Jack is passionate about entrepreneurship and speaks boldly about the distractions, noise and fluff that often surround the startup lifestyle. This interview covers the story of how Jack has built his successful businesses and his philosophy that success really boils down to getting past the hype and taking bold action.
Jack’s latest project, The Workshop School of Action, is aiming to disrupt entrepreneurial education and focuses on real experiences and action.
In this episode, Micky talks to Robbie Osenga who talks about maximizing potential by combining affinity, ability and opportunity.
Robbie started a school at the age of 25 and now consults with small businesses to help individuals and businesses find their unique strengths to have the maximum impact in work.
If you are an entrepreneur, leader or if you feel stuck in your current work environment, you will get a lot from what Robbie has to share.
In this interview Justin Verrengia shares why he believes entrepreneurs need to embrace their inner weirdness to create genuine connections with others.
Justin shares some of his story in creating value for others and talks about the value in surrounding yourself with the right mentors and continuing to challenge yourself mentally.
In this episode, marketing and customer success expert Lincoln Murphy shares in-depth strategies for growing a business.
He walks through the entire lifecycle of identifying an ideal customer, crafting a message that works, generating leads, closing sales and delivering in a way that makes your customers your greatest advocates.
Episode 11: Sara Conte: Build a Brand that Creates ‘Loyalty Beyond Reason’
In this episode, co-founder of PrestoBox Sara Conte shares some of the growth strategies PrestoBox has used to build their customer base.
Sara also talks about the psychology of brand strategy and how even the smallest business can start with a brand that connects with the personality of the company.
Businesses that last and create loyalty and stand out in a crowded world need a brand that is memorable. If you want know more about creating a brand that communicates who you are, you’ll want to hear what Sara has to say.
Episode 10: Ted Prodromou: Using Linked In for genuine connections and growth
In this episode Ted Prodromou shares his unique story of entrepreneurship – how he has re-invented himself a number of times and now becoming America’s Leading Linked In Coach.
Ted has worked with Perry Marshall and recently wrote the book on Linked in for Entrepreneur Magazine. This interview shares Ted Prodromou’s story and also gets into some practical insights on how to use Linked in and maximize its capability.
Episode 9: Rachel Rodgers: have the courage to stand out and the systems to scale
In this episode Rachel Rodgers shares how she has made her business stand out in an industry that doesn’t see a lot of innovation: law.
Rachel is an expert in content creation, branding and has a virtual business with a team all over the country. She shares her story of being overwhelmed as an entrepreneur trying to grow the business and how she has created systems for freedom and growth while balancing being a mom.
Episode 8: Emily Chase Smith: How to Tell Your Story
In this episode, Emily Chase Smith shares her journey of entrepreneurship from Lawyer to content creator to authoring a book on financial savvy.
Emily speaks about what she learned during the long process of creating and launching a book, and shares some of the lessons learned to help other entrepreneurs tell their stories.
If you are a marketer, writer, or anyone looking to build a platform, this episode will have extremely valuable information about how to share your message with the world.
Episode 7: Michael Luchies: Content Creation on Steroids
While some entrepreneurs can struggle to get a single blog post created, Michael Luchies has posted 1 every single day for the last 4 months.
In this episode, you’ll hear about Michael’s mission to post every day for a year, and some of the strategies he uses to create so much quality content.
Episode 6: Philip Campbell: Financial Awareness Creates Sustainability and Confidence
In this episode, financial expert Philip Campbell talks about the need for entrepreneurs to be serious about knowing what’s happening with the money in their business.
Too often, business owners focus so much on specific elements of the business, but lose track of what is needed to keep things alive – the cash.
Episode 5: Dennis Velasco: Buyer Persona – the Key to Marketing that Connects
Dennis Velasco shares some of his top marketing secrets in this interview. First and foremost, he goes deep into the importance of knowing your ideal customer.
Dennis says it’s nearly impossible to find meaningful growth without a crystal clear picture of who you’re trying to get your message in front of.
Episode 4: Dennis Velasco: The Freedom and Challenge of Entrepreneurship
After spending several years at major corporations like Salesforce.com and Xero, Dennis Velasco is now fully immersed in the world of entrepreneurship, running his own marketing company.
This interview explores some of the major differences between those two worlds, and also lessons learned from the corporate life.
Ultimately, Dennis shares about the increased freedom and unique challenge that come with having a business.
Episode 3: Frank Lunn: Not Enough Money? Be Grateful
In this episode Frank Lunn shares some of his challenges related to raising capital as an entrepreneur. His story is a true story of entrepreneurship, and Lunn believes the adversity and challenges often turned into a blessing because of the increased need for creativity and grit.
Episode 2: Frank Lunn: What Does Entrepreneurship mean?
In this episode Kahuna Business Group Founder and CEO talks about what entrepreneurship really means and some of the misconceptions about the word.
Truly it boils down to creating value and finding way to maximize that value.
Lunn draws on over 20 years of experience and shares some of the systems he has used to thrive as an entrepreneur.
Episode 1: Intentional, Bold, Resolute – Introducing the TREPX Podcast
In this episode Micky Deming lays out the vision for TREPX as a platform to share the stories of entrepreneurs looking to grow from amateur to pro.
This episode features a quick story at the Kahuna Accounting journey from 0 customers to around 200 in just over a year, and what you can do to get un-stuck!